Staying safe

Deceptive ads and scams aimed at kids

Deceptive ads do not fool children because children are foolish. They work by removing the pause before the click: a countdown, a prize nearly claimed, a download button placed exactly where the real one should be. FamilyProtect blocks them, and the habit worth teaching is the pause itself.

What counts as a deceptive ad?

Fake download buttons on file-sharing pages. “You are the 1,000,000th visitor” pop-ups. Countdown timers on a prize that does not exist. Generators promising free in-game currency. Pages that mimic a system warning and tell you your PC is infected.

FamilyProtect groups these under Deceptive ads on your Blocked sites page, in the Keep an eye on level.

Why is it risky for kids?

Because children are the ideal target, for reasons that have nothing to do with intelligence.

They want the thing more. A free skin, free currency, an early copy of a game. Desire is what the design exploits, and adults are simply less desperate for robux.

They have less pattern memory. An adult has seen a thousand fake download buttons and stopped registering them. A nine-year-old has seen five.

And the designs are genuinely good. The fake button is bigger, greener, and positioned where the real one belongs. Blaming the child for clicking it misunderstands who won that contest.

What follows is usually one of three things: a survey page that pays the scammer per completion, a login form that harvests the child’s game account, or a download that is not what it says.

Does FamilyProtect block it?

Yes. Deceptive ad networks and the scam pages behind them are blocked before they load, on every protected device. Windows today, macOS and Linux coming soon.

Your child sees a clean block page and no accusation.

What it cannot block is the advertising inside an app your child already has, or a link a friend sends in a chat. The filter reduces the volume. It does not remove the need for the pause.

What should I do if I see it?

Nothing disciplinary. A blocked deceptive ad is not something the child did wrong, it is something that was done to them.

If you have any reason to think a login was entered somewhere it should not have been, act on the assumption it was: change that password from a different device, change it anywhere it was reused, and turn on two-step verification, starting with the email account that can reset all the others.

How do I talk to my child about it?

Teach one rule, and make it small enough to use: free things online are paid for by somebody, and if you cannot see how, it might be you.

  • “A fake ad got blocked on your PC. Those are getting really good. Have you seen the ones with the fake download button?”
  • “There is no such thing as a free robux generator. Not one. If there were, why would the person running it need you to fill in a survey?”
  • “When a page has a countdown timer on it, that is the tell. It is there to stop you thinking.”
  • “If you ever type your password somewhere and then feel funny about it, tell me the same day. Not because you are in trouble, because it takes ten minutes to fix and a week to untangle.”

Where to go next

This page is part of our guide to what FamilyProtect blocks. The download at the end of a deceptive ad is covered in malware, scams, and phishing, and the same psychology drives kids and online gambling.

You can reach us any time through the contact form.


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